Brand colours, fonts & guidelines, that make up your visual identity & ensures your brand is used consistently everywhere.
Branding Colours & Fonts
The colours and fonts that make up your brand need to reflect the identity, values and personality of your business, so must be selected carefully.
The colours used in your brand carry a meaning and will trigger a certain emotional response in your audience. Our design team will work with you to create an effective and appropriate colour palette, which complements and enhances the other elements that make up your brand.
Typography should be used consistently throughout your website, printed material and anywhere your branding appears, so using the right fonts is crucial.
Our experienced designers will work with you to shortlist the most appropriate font family to convey the right look to your customers.
As your business grows your brand will likely be used in many different places by many different people, including:
- Printed on promotional material
- In website content
- Advertisements and editorials
- Business directories
All brands should come with a set of guidelines to help ensure your company image appears properly and consistently everywhere it is used.
“F8 creates are a design agency that were referred to us for their professionalism, quality of work, competitiveness and their ability to deliver our project in a timeframe that couldn’t be matched by other local agencies.
We are delighted with the end result and wouldn’t hesitate to recommend Greg, Hamish, Alex and the wider team to other business looking to create a new website or re-brand an existing platform.”
It is important that anyone using your brand has all the elements to hand. When we’ve finished creating your brand, we provide you with a digital brand pack, which includes:
- Logo printing in various sizes and formats for print and web use
- Primary and complementary font files and variations
- Any extra graphics and icons that are part of your brand
- A brand guideline which details how all the elements are to be used, and not used
The F8 in-house graphic design team are always here to answer any questions related to brand design.
Our design team created a full brand pack for local accountancy group, Hayward Wright.
This ensures their brand is always used correctly.
The pack included:
- Extended colours for separate services
- Brand Guidelines
- Printed promotional material
- Graphics & visuals
- On brand photography & video
- Branded animation
“We have used F8 Creates for various projects over the last few years and the quality of work and service have always been fantastic, it’s a pleasant change to be able to have a team of people that you can bounce ideas around with and get honest open opinions from.”
Client Case Studies
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