Visual Identity, Brand Design, Icon Design & Report Brochure
“Growing hospice care for Worcestershire”
In 2017, St. Richard’s Hospice received funding for a large redevelopment of their hospice, building on their already excellent hospice facilities. This will expand their building and capacity significantly, allowing them to support more patients.
A marketing campaign has been created to run alongside the building programme and bring attention to the project. For this to work, a unique visual identity was required. We designed a logo that would work standalone and alongside the current St. Richard’s logo.
The shapes within the logo echo some of the shapes in the architectural plans for the build. The brand design involved designing a variety of colours and variations available for different situations.
“F8 Creates listened to our ideas, gave us choices and produced an easy to use and striking brand for our Build 2020 campaign which fits perfectly with the St Richard’s identity. The team are responsive and great to work with!”
Branded Icon Design
We designed and produced graphical icons to complement the brand and add interest and meaning to design collateral. The icon design represents the values of the brand, using the style of the logo.
Whilst the build is taking place, a number of reports and brochures are being created to keep backers and those that follow the project updated at each phase.
One example of this is a 20 page launch booklet we designed, detailing the project background and plans. We decided a square format would make the booklet more interesting, and allow for full page photos, making the most of the wonderful images the hospice has available.
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