Case Study

We created

Visual Identity and Brand Guideline

“Supporting your business’ development journey”

Melissa from EQS was just starting her new business when she approached us for a visual identity.

We love to work with startups and can create a visual identity that gives you a great start, abut can also evolve alongside your business as it grows.
Startups will typically need a logo, colours, fonts, and a simple guideline to bring it all together.

As a business develops, it’s not uncommon to need sub brands for different services, more brand graphics and icons, and promotional photography and video.

Simple Visual Identity

Melissa had drawn up some concepts that served as brilliant starting inspiration for our initial concepts for her small business branding.

We like to work with clients and involve them in the creative process where we can, to ensure their personality and what makes them unique is present in the resulting identity.

EQS small business branding business cards
EQS small business branding business cards

Small business branding

When we’d completed the assets for the EQS identity, we put it all into a simple, easy to understand brand guideline.

This short guideline covers the basics of fonts, colours, logo usage, to ensure that everywhere the identity appears it’s consistent and used correctly.

This is very important for a startup as they are likely to be meeting lots of potential customers and clients, which is the perfect opportunity to leave a memorable brand in their minds.

F8 Creates created a fantastic logo for my company. They listened to my ideas and took the time to understand my business, brand and vision. They accommodated the quick design turnaround that I required which was excellent. Greg and Lewis patiently tweaked the design, providing advice and holding my hand throughout the process to produce the final version. 

Professional, patient and passionate about what they do. I would highly recommend F8 Creates.”

Melissa Mooney

Director, EQS Management Systems Ltd

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