Case Study

hayward wright cloud accounting blue logo

We Created

Business Branding & Logo Redesign

Business Branding & Logo Design

We have worked with Hayward Wright Accountancy Group for years, managing their main brand.

They decided they to amplify their cloud accounting services through a separate brand name, so we had a chat to get to the bottom of what the new identity needed to do.

We gave the identity a bright modern colour scheme, which is in-keeping with cloud software. The new logo includes elements of the parent brand to inherit some of the recognition and trust that people associate with the parent company.

talent hackers brand guideline open on logos page

Marketing Collateral

Hayward Wright have printed literature available at events, and for clients or potential clients that come to there office.  It’s important that people know about the extras that are on offer.

We designed a promotional leaflet to showcase the cloud services that HW offer. This uses photos taken by our in house photography team, with elements and icons from the new identity.

hayward wright cloud accounting business branding leaflet

Website design & Build

The website is conversion optimised, so each landing page is designed to encourage visitors to enquire about the service detailed on that page.

We aim to capture as many leads through the site as possible by making the information easy to scan, adding accreditations and recognisable logos, and ensuring that there is a clear call to action.

hayward wright cloud accounting business branding website on laptop showing home page
hayward wright cloud accounting business branding website on ipad showing xero page

The site is responsive to different devices and screen sizes, so no visitor has a poor experience on the site.

This is particularly important with this site as part of the brand is demonstrating a modern approach to software and financial services.

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