Case Study

We Created

Luxury Brand Design and Product Packaging

Case Study

We Created

Virtual Tour Video

omnar grey icon
Omnar sell high-end, limited edition, Leica mount lenses
hashtag sixty six car graphic on white ceramic mug
hashtag sixty six car graphic on blue tshirt
hashtag sixty six car sticker
hashtag sixty six car graphic on white ceramic mug
hashtag sixty six car graphic on blue tshirt
hashtag sixty six car sticker

Luxury Brand Design

They needed a sharp, high-end visual identity to adorn their packaging, promotional assets, and even the lenses themselves.

We kept the logo unfussy, with nods to vintage lens brands, whilst maintaining a refined, modern look.

The limited edition lenses are manufactured and tooled with precision, so we reflected this precision in the brand with a sharp logo and fine secondary typeface. The colours within the brand are understated which gives an overall luxury high feel.

The logo was carefully crafted to have the appropriate line stroke width for an engraving tool. This allows the logo to be engraved into the vanity ring on the front of the lens.

We created a brand guideline to detail the way the identity should be used. This details colours and fonts to use within the brand, as well as some guides to packaging and engraving.

We designed an icon that can be used as a logo marque within the identity where the full logo isn’t needed. This is useful for social media profile images and other scenarios where there isn’t much space. It is designed to represent the brand even though it doesn’t have the Omnar name in it.

omnar luxury brand design grey box packaging

Packaging Design

We selected the packaging colour from paper samples and used this to decide the colours in the brand. Several colour way options ensures the brand is flexible for different usage scenarios.

The combination of a high-end, textured paper stock, and a metallic print finish that sits slightly into the texture of the paper, gives the box and packaging a luxurious feel. This adds to the overall experience of purchasing and unboxing an Omnar lens, and you know you’re the owner of something special.

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