branding design root 2 leaf logo

Case Study

We created

Branding Design, Visual Identity, Brochure Website and SEO

“Beautiful gardens at affordable prices”

Branding Design 

Root 2 Leaf Gardening provide a high end gardening service and required a clean elegant logo to reflect this. After discussing branding design, we decided to represent the seasonal nature of the outdoor work within the brand colours. Each service that Root 2 Leaf provided then had a colour assigned to it for variety.

These colours are used throughout the website on the relevant service pages and any branded material they require in the future.  We also created a more muted alternative version of the logo where a more subtle image is needed.

The logo is usable with or without the leaves where necessary, so can be responded to different situations, eg. social media or letterheads.  We created a brand guideline to establish the rules around where to use each logo version and where to use each colour, to ensure consistent usage of the brand.


Brochure Website

We created a brochure website for Root2Leaf, with pages for each service they provide, and beautiful imagery throughout the site. We’ll be adding client case studies throughout the site as they are provided, showing the great work that Root 2 Leaf do to prospective clients.

The site has a clear user journey allowing visitors to find the gardening services they require and easily make an enquiry.

We added testimonials throughout the site to show how reliable and trustworthy Root 2 leaf are from their existing clients.

The site has a blog section, which Root 2 Leaf will populate with articles going forwards, offering advice to visitors to the site and generally sharing their gardening expertise.

We optimised the site for Google by researching relevant keywords to focus on for the pages of the site.  As Root 2 Leaf operate mainly within Worcestershire, we made sure these keywords were competitive locally and that potential clients were actually searching for those terms.


We would highly recommend F8 Creates! Greg and Lewis have created an amazing website for our company, just what we were looking for; innovative, creative and colourful.

They are the experts to go to in this field, competitively priced with outstanding customer service and advice. Thanks again for all your hard work.

Andrew and Louise

Root 2 Leaf Gardening

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