Case Study
Wittering SUP
We Created
Visual Identity & Branded Merchandise
Case Study
Wittering SUP
We Created
Visual Identity & Branded Merchandise
“Stand up paddleboarding is an offshoot of surfing that originated in Hawaii”
James Wittering of Wittering SUP is a good friend of F8 who we’ve worked with for many years. We are delighted to be working with him on his new venture and look forward to seeing the new visual identity we’ve created out in the wild.
Visual Identity
The target audience for Wittering SUP is very broad and inclusive.
Stand up paddleboarding has grown in popularity recently as an accessible way to get out on the water, so the brand must be encouraging for people that may not usually partake in watersports.
We tried to keep the identity fun and eye-catching, but legible and straight forward.
Branded Merchandise
A large part of James’ marketing will incidental; people seeing him meeting a group, out on the water, or driving in his van.
Therefore it’s important that everything is branded, from clothing, to mugs, to flags. When out on a trip, he will be a constant advert for passers by.
We’ve created the brand to work in full colour and 2 colour, making it easy to apply to different branded merchandise items.
Branded Merchandise
A large part of James’ marketing will incidental; people seeing him meeting a group, out on the water, or driving in his van.
Therefore it’s important that everything is branded, from clothing, to mugs, to flags. When out on a trip, he will be a constant advert for passers by.
We’ve created the brand to work in full colour and 2 colour, making it easy to apply to different branded merchandise items.
“The F8 team have just worked with us to put together a logo and brand guidelines for our new stand up paddleboard business. They completely understood our initial brief (because they asked the right questions and listened to us) and this showed in the final product; we could not be more happy with our new logo!
I would not hesitate to recommend F8; their design process, from brief to final product, absolutely ensures that you end up with exactly what you need, even if you’re not sure yourself to start with!”
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