Our favourite projects start with the creation of a visual identity.  In our branding agency, we love the the whole journey; getting to know you, coming up with concepts, finalising the brand, shooting photos and video, and rolling everything out online and in print.  We’ve been doing this for over 10 years, and made the conscious effort to revise and hone our process as we learn from each project we complete.  We’ve found that arguably the most important part of any branding project is a visual identity workshop at the start.  The result of this is a visual identity mood board.

Visual Identity Workshop

This workshop usually takes 2-3 hours.  This allows us to get to know you and what your goals are for your business.  Additionally, we cover what clients or customers you’re looking to attract, and the personality of your business.  Without this information, we’re assuming and guessing, so we find it’s absolutely crucial to get together and build this mood board.  It also allows you, as the client, to be part of the creative process and have a great deal of input into the creative direction we take.  This means less surprises for you when we send our concepts.  More importantly, you get a better end product that complements your business personality and values.

Throughout the workshop, we build a mood board.  This is filled with inspirational images, competitors that we like (and don’t like), potential typefaces, potential colour combinations.  Additionally, we create a brief mission statement for your business.  This creates a brilliant hymn sheet for us all to sing from throughout the project, and refer back to as we iteratively work on your brand.

Further Reading

I have gone into a lot more detail in an article on business-central.co.uk, including the elements of this mood board.  You can read the article here: http://www.business-central.co.uk/business-blog-how-to-create-a-visual-identity-mood-board-for-your-business/

If you need a powerful brand for your new venture, or a refresh of your current branding, get in touch with our branding agency today and let’s get started!

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