Video Marketing Product Video
Advertising products effectively through online video.
Quality product videos showcase and demonstrate how well a product works. These videos can therefore make up a very important part of your online sales process. One of the main advantages the bricks and mortar shop is the ability of a salesperson to show your customer how the product works. The online retail environment creates a greater gap between your customer and your product. Product video goes a long way to close that gap in three key ways:
By directly engaging your product with the consumer you immediately build confidence and establish a relationship with your potential customer.
Video allows you to show your consumers the product in all it’s glory. Consumers know exactly what they are getting with a video. They can see it working, or see the dimensions and scale in a true way. You also get to show the product in a variety of usages. Some of which the consumer may not have thought of, thus increasing its perceived usefulness and desirability.
A video also shows you are serious about your product. It creates a very real, moving image and shows the consumer you are not afraid to show and shout about them.
“We’ve worked with F8 for a number of years now and they are definitely part of our team. The image of our products is essential as people often only see what we do online, so our tents and other products have to really stand out.
Hamish and the team help us to achieve this through excellent photography, video work and some great production. Very good to work with, have always got us as a brand and very importantly we’ve always felt we’ve had outstanding value for money as the team put a lot into the time they spend working with us.”
Client Case Studies
St. Richard's Hospice
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