With Instagram posts estimated to reach one billion users, an Instagram shop really is an essential platform to present and sell your products. As part of your overall strategy, Instagram shopping is an easy way to boost your brand and sales.
Every day (probably for way more of the day than you care to say) you’re on Instagram. Whether you’re looking at friends posts, connecting with brands you love or just scrolling for enjoyable images and at least 80% of us follow at least one business.
Instagram Shopping
Once set up, Instagram Shopping allows you to tag your products within a post or story. This allows your audience to click on and buy almost instantly – great for impulse buys and directing traffic to your online shop. Once people arrive on your site, they are more likely to purchase over random visitors.
Setting up an Instagram shop also connects to your facebook business page. You can synchronise your product catalog so all your products automatically appear in the business manager.
Instagram shops also integrate with your shopping platform such as Shopify or WooCommerce, and can import your products across to Instagram automatically. This is great If you have a huge catalogue of products and means you’ve already mostly done the hard work in setting up your online shop.
Once you’re all set up, you can simply tag products as you create your posts! You can also access tagging for the hugely popular Instagram stories. A picture or video selling tool is vital in this market and having an Instagram shop can really make the difference to your online presence.
Instagram Shops can help promote your products and engage your Instagram audience, whether your business is your full time gig, a side hustle or maybe at the moment just a hobby. It is a powerful shopping tool that will greatly expand your outreach.
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