Branding • Photography • Design • Video
The Chamber wanted to encourage local businesses to see the value of developing in-house skills and creating staff development programmes. The campaign branding needed to feel clear, engaging, and accessible to businesses of all sizes. Our role was to create a campaign identity that could inspire action while sitting comfortably alongside the Chamber’s established corporate style.
Campaign Branding for Herefordshire & Worcestershire Chamber of Commerce
Herefordshire & Worcestershire Chamber of Commerce asked us to create the campaign branding for their staff development initiative Upskill Your People. As part of the process, we developed the campaign name as well as the full identity, giving the project a strong foundation from the very beginning.
We designed a visual identity that is bold, approachable, and professional. Once this look and feel was established, we rolled it out across a full set of materials. This included a roller banner, flyers, and other marketing collateral, ensuring consistency wherever the campaign appeared. Each piece reinforced the same message: investing in people is a smart investment in the future.
Brand Campaign Development
A strong brand campaign development also relies on authentic stories. To make the initiative relatable, we produced a series of case study videos featuring local businesses that had already benefited from staff development. These videos gave the campaign a human voice, demonstrating the real impact of upskilling through genuine experiences.
The finished campaign branding gave the Chamber a clear and professional platform to promote Upskill Your People. With a cohesive identity, consistent collateral, and engaging case study films, the campaign delivers a strong and memorable message. Whether viewed as an example of campaign branding, campaign identity design, or even a form of campaign rebranding, the project shows how creative strategy can turn a great idea into a campaign that connects and inspires.
“I’ve had a wonderful experience, working with the whole team at F8. They created a fantastic marketing campaign for us, looking at brand conception, creation of marketing assets and developing film for us to use for the campaign. Lewis and Greg have been a fantastic support, quick to respond and always understood what we were trying to achieve with our campaign – in many ways better than we did.
100% recommended and would always favour them in future!”
Lauren Ashford
Herefordshire & Worcestershire Chamber of Commerce
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