Rebranding

When we first started working together almost ten years ago, Adder had a brand that suited them well. But after a decade of growth and change, it no longer reflected the business they had become. Rebranding offered the perfect chance to create something fresh that still kept the heart of who they are.

Our first step in the rebranding process was to really understand their story. We spoke with the team, explored how their clients see them, and identified where the old brand was falling short. From there, we developed a new visual identity that felt modern, approachable, and unmistakably Adder.

Photography

Photography and video were key to the rebranding. Over several photoshoots and videoshoots, we captured the genuine people behind the business in their own environment. These images and videos added warmth and personality, creating a library of authentic content that could be used across their marketing.

The next stage of the rebranding was bringing it all together online. We designed and built a brand new website that showcases their updated identity. It is clean, easy to navigate, and filled with their new photography and video content. Alongside the site, we created a complete range of branded materials including stationery, brochures, and digital assets, ensuring every touchpoint matches the new style.

For Adder Bookkeeping, the rebranding has been more than just a design update. It has given them a fresh platform to grow from, keeping the trust they have built with their clients while attracting new ones. For us, it was rewarding to see a long term partner embrace change and step confidently into the next chapter of their story.