Rebrand & Signage Update For Worcester’s Premier Opticians

At Dominic Tunnell Opticians, exceptional vision care takes center stage, supported by premium products, advanced technology, and a team of highly trained professionals and qualified opticians.

We’ve proudly managed their brand for years, overseeing everything from visual identity and signage to photography, videos, and website design.

As part of our ongoing partnership, we led a comprehensive rebrand that included updated signage to reflect their refined identity. This evolution appeals to a younger audience while maintaining the trust and loyalty of longstanding clients.

Collateral & Signage Design

To bring the new brand to life, we seamlessly applied the updated identity across a range of print collateral and the Dominic Tunnell Opticians website. From brochures and business cards to appointment reminder cards and promotional materials, every piece reflects the fresh, modern aesthetic of the rebrand.

The brand now exudes a more premium look and feel across all touchpoints, elevating the perception of quality and expertise. This cohesive approach ensures that every customer interaction feels more personal, enhancing their overall experience and connection with the brand.

The website was also revitalised with the new visual identity, ensuring a cohesive and engaging online presence that enhances user experience while reinforcing the brand’s values and commitment to exceptional vision care.