Brand Identity • Social Profile Design • Homepage Concept
Hard Edge is a mentorship-led academy created by industry professionals working on AAA titles, specialising in Unreal Engine and technical art. We loved creating a striking brand identity with such a strong visual style.
Brand Identity Design
We created a complete brand identity design for Hard Edge, a mentorship-led academy focused on Unreal Engine, technical art, and game development training.
Hard Edge is built around industry professionals working directly in AAA game development and real production environments, bringing that experience into structured training for aspiring artists and developers.
We loved working on this project as gamers and artists. It gave us a lot of creative freedom throughout, and the visual nature of game development made it a really natural space to explore ideas and shape the identity.
The identity includes a full logo suite, typography, colour palette, layout direction, and supporting graphic elements. Everything was designed to reflect the technical precision and creative nature of Unreal Engine development while keeping the brand accessible and recognisable.
We also produced detailed brand guidelines to ensure consistent use of the identity across all applications, covering logo usage rules, spacing, typography hierarchy, colour application, and layout principles. This gives Hard Edge a clear reference for maintaining consistency across future content, both internally and externally.
“Greg and Alex absolutely nailed our vision for the branding at Hard Edge, needless to say we are over the moon with the results and our brand is stronger than ever. Highly recommend F8 for logo design, branding, ideation work and mockup ideas.”
Filipe Strazzeri
Co-Founder | Hard Edge
Social Media Branding & Homepage Design
A set of social media design templates was created for platforms including Instagram and YouTube.
These assets support ongoing content such as course announcements, student showcases, updates, and promotional material, allowing for a consistent visual presence across all channels while remaining flexible for new content.
A homepage design concept was developed to demonstrate how the identity translates into a website environment.
The design focuses on clear hierarchy, structured layout, and usability, supporting key user journeys such as course discovery, mentorship information, and community engagement.
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