Hayward Wright Brand Reinvigoration and Digital Refresh

We have been working with Hayward Wright for many years, so we have seen first hand how much the business has evolved. About a decade ago we created their first full rebrand, which helped them build a strong presence in their region. Since then they have relaunched with national ambitions and expanded their reach across the country. Their services have grown too, moving well beyond traditional accountancy into a much wider mix of commercial support. With so much new ground being covered, it was the perfect moment for a fresh brand that reflects where they are heading.

Our aim was to reinvigorate the Hayward Wright brand, bringing it up to date and giving it the confidence needed for a national audience. Rather than start from scratch, we took what already worked and pushed it forward, adding clarity, personality and a stronger visual presence. The new identity still carries the trust and reliability clients know them for, but now it also captures the energy and ambition behind the business.

The Rebrand

The rebrand shaped every part of the project, starting with a completely new website. Their old site no longer showed the true scale of what they offer or how much they have grown. The new website is clear, modern and easy to navigate, with a structure that helps visitors find what they need and understand the full range of services. It feels more like the Hayward Wright of today and gives them a solid platform for future digital plans.

To help launch the refreshed brand, we produced a brand video that introduces the new identity and shares the story behind the change. It created a great moment for both the team and their clients, helping everyone understand what the business stands for and where it is going.

We also delivered a full set of supporting materials, from social media templates and updated brochures to new exhibition banners for events. Everything works together to give the brand a consistent and confident presence wherever it appears.

The result is a brighter, more modern and more ambitious identity that matches the direction Hayward Wright is heading in. It supports their national growth, celebrates their expanded services and gives them a brand they can proudly take into the next chapter.