Rebranding Prime Mix with Colour and Personality

The project began with a rebranding and logo refresh, developing a brighter, more contemporary look while keeping the recognisable elements of the existing brand.

A key part of the new identity is Prime Mix’s super-bright brand colour palette. The vibrant colours bring energy and personality to the brand and gave us plenty of creative opportunities across the project. Rather than playing it safe, we embraced the bold colours to create a brand that feels fun, confident and unmistakably Prime Mix.

We carried this approach through into the design and development of a new website. The site uses the bright brand colours throughout, alongside illustrated elements and playful graphic details that bring the identity to life. The result is a website that feels engaging and approachable while remaining professional and easy to navigate.

Branded Photography

As part of the project, we also created a collection of professional branded photography for Prime Mix. We wanted the imagery to feel just as bold and energetic as the new identity, so we used the brand’s vibrant colours as striking backgrounds throughout the photography.

The colourful backdrops create consistency between the photography, branding and website, while helping the people and products featured in the images stand out. This approach gives Prime Mix a distinctive library of imagery that can be used across their website, social media and wider marketing.

By bringing rebranding, logo design, website development, illustration and branded photography together, we created a cohesive visual identity that captures the fun and colourful personality of Prime Mix. The result is a bold, memorable brand that feels fresh, modern and full of character.