Logo Design For Startups

At F8, we specialise in creating standout logos and comprehensive brands for startups, helping new businesses establish a strong identity and make a memorable first impression.

We’ve known the Green Gorilla Apps team for years, and we were delighted when Paul called on us to create a logo design and brand for one of his startups, WellGiving.

We helped them decide on the name WellGiving, and had a strong vision early on for what the brand should look like.

Bold colours, large typography, and lots of images all come together for a loud, punchy brand. The Green Gorilla team intended to make a big splash with a large launch campaign, so we knew the brand would need to be applied to a large variety of promotional material.

Brand Imagery

The identity needs to be as inclusive and accessible as possible, so rather than focus on fitness fanatics and super lean toned bodies, we included a diverse range of people with different body types.

Smartphone App Graphics

We worked into meters, icons and graphics to represent various aspects of the app user interface.