New Badge, New Brand, Same City

WCWFC is a vibrant, forward-thinking, independent women’s football club that prides itself on promoting women’s and girls’ football within the club and the broader community. Their vision is to be one of the UK’s leading women’s football clubs, with a strong association with the community delivered through their sustainable and inclusive actions and long tradition of developing young talent.

When Nicole approached us to help with the club’s rebrand it was an opportunity we just couldn’t turn down, especially with the chance of redesigning the badge which will have so much visibility and be worn by the club’s staff, players, and supporters.

The importance of this rebrand isn’t just to bring a fresh, vibrant new look to the club but also to help create its own identity as an independent women’s football club. We hope this transformation will inspire greater support, attract new talent, and stimulate a stronger sense of pride among players and supporters.

The club is on an extraordinary mission, not just flying the flag for Worcester, but also flying the flag for women’s football and we couldn’t be more pleased to be on this journey with them and to have created a brand identity they can be proud of.